Press kit

A Netflix comedian started a worldwide movement to teach love.

Everything a reporter, producer or podcast host needs to cover The Love Effect and its founder, Dawn Weir.

The story in one paragraph

Dawn Weir is a Las Vegas stand-up comedian who won the Big Joke Book on Netflix's KillTony Mania, where Tony Hinchcliffe told her she's built for comedy and Jeff Ross called her pure love. Off stage, she founded The Love Effect, a worldwide movement that teaches people to love themselves, love others and put love into action. It began with school bullying-prevention work and grew into Compliments for Change after her son Bob told her, "I'm giving you compliments for change, Mommy."

Short bio (about 60 words)

Dawn Weir, a.k.a. Red Dawn, The Red GODdess of Love, is a Las Vegas comedian seen on Netflix's KillTony Mania and the founder of The Love Effect. She created Compliments for Change, coaches confidence at UR-Amazing, hosts speed dating nights that start with a lesson in kindness, and founded The Giving Water, which delivers clean drinking water after disasters.

Quotes

"You're built for comedy!" Tony Hinchcliffe, KillTony Mania on Netflix

"Pure love." Jeff Ross, KillTony Mania on Netflix

Fast facts

Founder	Dawn Weir (Red Dawn)
Based in	Las Vegas, Nevada
Mission	Teach and inspire people to love themselves, love others and put love into action
Four pathways	Love Yourself · Love Others · Teach Love · Share Love
Programs	Compliments for Change, UR-Amazing, speed dating nights, The Giving Water (501(c)(3)), comedy shows, the book Dawn Compliments the World (coming soon)
Weekly challenge	This week's ripple challenge
Contact	DawnURamazing@gmail.com 702-808-2305
Instagram	@redgoddessoflove

Story ideas

Three angles that work

The comic who teaches complimentsA Netflix comedian is teaching schools, families and workplaces how to give a compliment that lands, and how to receive one.

A weekly kindness challenge anyone can joinEvery Monday The Love Effect posts one small act of love. Tie it to World Kindness Day (Nov 13), Giving Tuesday (Dec 1) or National Compliment Day (Jan 24).

Dating that starts with a lessonDawn's Las Vegas speed dating nights begin with a short lesson in how to engage, compliment and present yourself, then real dates.

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